Author Archive

Event Review – Ignite Montreal #ignitemtl – Feb.8th, 2011

Posted in General, Networking Events, Social Media Breakfast - Montreal - SMBMTL on February 9th, 2011 by Moe – 1 Comment

courtesy of zazzle.com.au

My brother and I made our way out to Il Motore and the 2nd installment over 2 years of Ignite Montreal, an event which takes place in conjunction with Global Ignite Week. We’d done so on an equally frigid soiree last year.

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Local Retailers Miss Opportunity to Make Mark on Halloween

Posted in General, Marketing on November 1st, 2010 by Moe – Be the first to comment

The Wolfman

It was a chilly Halloween. So much so that we decided to take our little Giraffe and Tiger to the Faubourg de L’Ile, in Pincourt, Quebec to go trick or treating at an organized 3-5pm event where mall-goers could bring their dressed up kids and do the rounds indoors. Our thought was that maybe, if it rained or snowed, this would be a worthy substitute to the great outdoors and that kids and parents alike could satisfy their sweet tooth.

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Shit Sandwich Be Gone!

Posted in General on April 14th, 2010 by Moe – 1 Comment

Like many of you, I like giving praise where praise is due. In fact, I’m chock full of compliments and kind words for friends, family, colleagues and associates who do something right. I try not to live my life in fear of being judged by others, but at the same time a pat on the back never hurt anyone and being told you’ve done something well, or if someone tells you they are pleased with you for some good deed or another, it is often most welcome and yet another reason to keep doing those things you might not like so much, but that give you the opportunity to do the things you do like. Does that make sense? read more »

Book Review of Trust Agents by Julien Smith & Chris Brogan

Posted in Book Reviews, General on April 6th, 2010 by Moe – Be the first to comment

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

I have been tearing through books lately. A lot of books. In fact, my wife is starting to wonder what exactly keeps me in the can for 10 minutes (ok, sometimes longer) that can be so interesting, ummm, errr..important. Truth be told I’ve never been an in-and-outer, but I digress….

My thought was, because I’m spending all this time reading these books, that I would review them. In no way am I really qualified, but my English teacher in college was my favorite before I decided to drop out. So, maybe I am qualified after all.

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Me, Gary Vee, and .TV’s

Posted in General on February 23rd, 2010 by Moe – 2 Comments

Trendspotting and Accusations Abound

A few months back, like many in the know, I picked up Gary Vaynerchuk’s book #crushit. As you’ll read further down, I just couldn’t put the thing down and made my way through it while sitting in my truck near a local WalMart – with 2 hours to spare before I was to meet a client at a restaurant around the corner. read more »

Launch Date Announced for Inaugural Social Media Breakfast – Montreal – Feb.17th, 2010

Posted in General, Social Media Breakfast - Montreal - SMBMTL on January 23rd, 2010 by Moe – 1 Comment

Just over 36 hours ago Heelatch announced the date, topic, and speakers for the first ever Montreal-held Social Media Breakfast.

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SEO Sabotage – Things You Do Not Want to be Doing

Posted in General on January 16th, 2010 by Moe – 2 Comments

Sometimes – Less is More

In our last post we talked about some of the basic SEO elements all website content writers and company owners need to consider. A lot of what we discussed was obvious, but you would be surprised with how few actually follow those basic rules.

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SEO Basics – A quick How To Guide with Tips

Posted in General, SEO on January 12th, 2010 by Moe – 1 Comment

Everybody wants to know how it is their site can rank better on the popular search engines like Google, Bing! and Yahoo!. If you administer your site and/or blog yourself, here is a quick list of some of the most critical elements you need to employ to better your chances at improved ranking among the top search engines.

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Why Real Estate Professionals need to be thinking about their Personal Brand

Posted in Branding, General on January 8th, 2010 by Moe – Be the first to comment

The Real Estate Professional has a tough job. She battles day in and day out to gain her clients’ trust. She books appointments, she shows houses – tons and tons of houses, she makes offers, counter-offers, ridiculously low why are you wasting my time you stupid *** offers – all with a smile on her face. Why? Because real estate professional’s are one of the only remaining true commissioned-based sales force. You don’t sell – You don’t earn. Yikes!! Unless she is an established pro with hundreds of repeat clients and tons of referrals, she cannot afford to turn a client away – and so you take the good with the bad.

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Heelatch takes on role of sponsor/organizer for Social Media Breakfast – Montreal

Posted in General, Social Media Breakfast - Montreal - SMBMTL on December 29th, 2009 by Moe – 1 Comment

As of this writing, I have requested and been granted the right to act as the local organizer of the Social Media Breakfast (www.socialmediabreakfast.com) for the great City of Montreal. Our company, Heelatch, along with several other soon to be announced groups will act as sponsors for upcoming events in hopes we can offer these network events at zero to very little cost to interested parties.

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