Heelblog

I must have spent almost 2 hours just tonite procrastinating and being busy checking email and LinkedIn and a myriad of other sites (no Facebook funnily enough…yet – I probably will midway thru this post) – so it’s tough for me to imaging the changes that will have to place if I plan on ever being able to “work” 4 hours a week and make enough coin to pay the bills and the odd night out at The Burgundy Lion.

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For those who have been living under a rock for the past 4 or 5 years, perhaps you are unfamiliar with this book and author.

The Long Tail by Chris Anderson (editor of Wired Magazine and Founder of TED), has been bouncing around bookshelves (and now tablets and reading devices I suspect) for quite some time. In brief, the book is the end result of the author’s search into how the digital economy has changed business forever, and why this is important to entrepreneurs, artists, businesses, and individuals like you and me. Actually, I shouldn’t say “end result”, as he and others continue to debate the impact of The Long Tail on both markets and the world in general.

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Brand New World by Max Lenderman

A few weeks ago, I wrote about having attended The Art of Marketing Conference here in Montreal in late September, an event at which Max Lenderman was a speaker. Upon learning I’d secured tickets to the event I made the conscious decision to buy Max’s book and was in the middle of it by the time the conference rolled around.

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I got onto Jaffe after having come across and listened to a few episodes of the Podcast he and Mitch Joel took up as part of a now ongoing series of chats they have touching on all things social media. An earlier taste of a Jaffe video on YouTube while researching business card designs also likened me to his style of commentary and candidness, which I must say also helped lead me to pick up the book.

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

I have been tearing through books lately. A lot of books. In fact, my wife is starting to wonder what exactly keeps me in the can for 10 minutes (ok, sometimes longer) that can be so interesting, ummm, errr..important. Truth be told I’ve never been an in-and-outer, but I digress….

My thought was, because I’m spending all this time reading these books, that I would review them. In no way am I really qualified, but my English teacher in college was my favorite before I decided to drop out. So, maybe I am qualified after all.

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