Heelblog

We had a great time at The Art of Marketing Conference today here in Montreal at the Palais des Congres. Definitely some real inspiring and enlightening stuff being shared by the likes of Seth Godin, Avinash Kaushik, Max Lenderman and friends.

It’s amazing the things you take for granted before you actually see or meet a person live.

Seth was everything I’d built him up to be and more. It would seem as though he lives and breathes (and has done for quite some time) what he preaches and has quite the storied career that include stints at Yahoo!, the authoring of several books, speaking, inventing and failing.

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The Real Estate Professional has a tough job. She battles day in and day out to gain her clients’ trust. She books appointments, she shows houses – tons and tons of houses, she makes offers, counter-offers, ridiculously low why are you wasting my time you stupid *** offers – all with a smile on her face. Why? Because real estate professional’s are one of the only remaining true commissioned-based sales force. You don’t sell – You don’t earn. Yikes!! Unless she is an established pro with hundreds of repeat clients and tons of referrals, she cannot afford to turn a client away – and so you take the good with the bad.

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Lessons in time management and good web design

Do you use one of these bad boys? A slow cooker I mean. What a fantastic invention!

In the past week I have had two of the most delicious, moist and mouth-watering meals prepared in one of these things and I’m not going back.

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Many people think when starting a new business that any old logo will do. They think that by just typing the name and having a fancy font with a nice color and a piece of clip art beside it is sufficient. There are so many other aspects of a business to think of that its understandable and even forgivable for overlooking the importance of your company’s brand identity.

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Thus far, Heelatch has worked primarily with small and medium sized businesses and helped them with marketing materials, website design and development, ecommerce and graphic design. A lot of these companies came to us after having spent years toiling with an existing brand (logo and all) and poorly designed and non-user friendly websites. read more »