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	<title>Heelblog &#187; Design</title>
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	<link>http://heelatch.com/blog</link>
	<description>Where Content is King!</description>
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		<title>What the hell does API mean?</title>
		<link>http://heelatch.com/blog/2011/01/what-the-hell-does-api-mean/</link>
		<comments>http://heelatch.com/blog/2011/01/what-the-hell-does-api-mean/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 20:24:44 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[abbreviations]]></category>
		<category><![CDATA[acronyms]]></category>
		<category><![CDATA[api]]></category>
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		<category><![CDATA[cmyk]]></category>
		<category><![CDATA[cpa]]></category>
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		<category><![CDATA[sql]]></category>
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		<guid isPermaLink="false">http://heelatch.com/blog/?p=460</guid>
		<description><![CDATA[Thankfully, I&#8217;m well aware of what the acronym in the title stands for. Surprisingly, it takes me a good 4-5 seconds each time I&#8217;m forced to recall what it means/stands for. I&#8217;m sure a lot of people out there are faced with the same difficulties in processing the infinite amount of abbreviations, so I&#8217;ve scoured [...]]]></description>
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		<title>Focus and the Art of Collaboration</title>
		<link>http://heelatch.com/blog/2010/12/focus-and-the-art-of-collaboration/</link>
		<comments>http://heelatch.com/blog/2010/12/focus-and-the-art-of-collaboration/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 05:59:08 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[chris penn]]></category>
		<category><![CDATA[chuck norris]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[duct tape marketing]]></category>
		<category><![CDATA[foucs]]></category>
		<category><![CDATA[Heelatch]]></category>
		<category><![CDATA[john jantzsch]]></category>
		<category><![CDATA[master of your domain]]></category>
		<category><![CDATA[tim ferris]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://heelatch.com/blog/?p=422</guid>
		<description><![CDATA[There is no such thing as a perfect client. And, as much as you might like to think so, a perfect designer/consultant/idea/friend/parent doesn&#8217;t exist either. If after reading that statement you&#8217;re saying &#8220;whaddya&#8217; mean? I&#8217;m damn near as perfect as it gets..&#8221;, you and your business/job are already probably already in trouble. Thankfully I&#8217;m offering [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A Shout out to the Slow Cooker</title>
		<link>http://heelatch.com/blog/2009/11/a-shout-out-to-the-slow-cooker/</link>
		<comments>http://heelatch.com/blog/2009/11/a-shout-out-to-the-slow-cooker/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 22:15:19 +0000</pubDate>
		<dc:creator>Moe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://heelatch.com/blog/?p=176</guid>
		<description><![CDATA[Lessons in time management and good web design

Do you use one of these bad boys? A slow cooker I mean. What a fantastic invention!

In the past week I have had two of the most delicious, moist and mouth-watering meals prepared in one of these things and I'm not going back.

With whole websites devoted to this great invention (http://crockpot365.blogspot.com/), it is no wonder that sales for these are skyrocketing. I realize that it has been around for quite some time, but the notion of throwing something in a pot, leaving it stew for several hours, and then enjoying a fantastic meal must be talked about...NO! Raved about!!]]></description>
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		<title>You don&#8217;t do any kind of Testing on your PPC landing pages? WHAT??</title>
		<link>http://heelatch.com/blog/2009/10/you-dont-do-any-kind-of-testing-on-your-ppc-landing-pages-what/</link>
		<comments>http://heelatch.com/blog/2009/10/you-dont-do-any-kind-of-testing-on-your-ppc-landing-pages-what/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 18:30:59 +0000</pubDate>
		<dc:creator>Moe</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[firm]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Optimize]]></category>

		<guid isPermaLink="false">http://heelatch.com/blog/?p=137</guid>
		<description><![CDATA[Say you are running PPC campaigns and the numbers are not good (because you are keeping track right??). You then decide to create another landing page design and replace the old one without knowing exactly why it wasn't performing as expected. A/B TESTING PEOPLE!!! Wake up!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Here are five ways to know that your company logo needs redesigning.</title>
		<link>http://heelatch.com/blog/2009/10/here-are-five-ways-to-know-that-your-company-logo-needs-redesigning/</link>
		<comments>http://heelatch.com/blog/2009/10/here-are-five-ways-to-know-that-your-company-logo-needs-redesigning/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 14:49:19 +0000</pubDate>
		<dc:creator>Moe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand identity]]></category>
		<category><![CDATA[logo realign]]></category>
		<category><![CDATA[logo redesign]]></category>

		<guid isPermaLink="false">http://heelatch.com/blog/?p=127</guid>
		<description><![CDATA[Many people think when starting a new business that any old logo will do. They think that by just typing the name and having a fancy font with a nice color and a piece of clip art beside it is sufficient. There are so many other aspects of a business to think of that its [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My business doesn&#8217;t need a web site.</title>
		<link>http://heelatch.com/blog/2009/10/my-business-doesnt-need-a-web-site/</link>
		<comments>http://heelatch.com/blog/2009/10/my-business-doesnt-need-a-web-site/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 01:04:07 +0000</pubDate>
		<dc:creator>Moe</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[demographic]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://heelatch.com/blog/?p=102</guid>
		<description><![CDATA[I here this all the time from people who run their own business. &#8220;I have my clients&#8221;, &#8220;I&#8217;m not looking for any more clients&#8221;, &#8220;I&#8217;m in the phone book&#8221;,  and so on. People still think that having a website is solely for trying to acquire more business or sell stuff. Owning a website should be [...]]]></description>
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