This is a guest post by CT Moore.
When Rupert Murdoch shut Google out of its newspaper, the Times alone lost 90% of readers. But what if I told you that Murdoch didn?t have to lock Google out to erect a paywall?
In this day and age, there are countless anecdotes about why paywalls aren’t a viable business model. But that doesn’t mean that you can’t get away with restricting content. Basically, it’s still perfectly viable to (1) restrict your content to registered users only, but (2) still let in Google so that content can still rank in the search engine results pages (SERPs).