You don’t do any kind of Testing on your PPC landing pages? WHAT??
Posted in Design, General, SEM on October 22nd, 2009 by Moe – Be the first to commentSay you are running PPC campaigns and the numbers are not good (because you are keeping track right??). You then decide to create another landing page design and replace the old one without knowing exactly why it wasn’t performing as expected. A/B TESTING PEOPLE!!! Wake up!