Book Review of The Long Tail by Chris Anderson
Posted in Book Reviews, General, Marketing on December 8th, 2010 by webmaster – Be the first to comment
For those who have been living under a rock for the past 4 or 5 years, perhaps you are unfamiliar with this book and author.
The Long Tail by Chris Anderson (editor of Wired Magazine and Founder of TED), has been bouncing around bookshelves (and now tablets and reading devices I suspect) for quite some time. In brief, the book is the end result of the author’s search into how the digital economy has changed business forever, and why this is important to entrepreneurs, artists, businesses, and individuals like you and me. Actually, I shouldn’t say “end result”, as he and others continue to debate the impact of The Long Tail on both markets and the world in general.