Heelblog

For those who have been living under a rock for the past 4 or 5 years, perhaps you are unfamiliar with this book and author.

The Long Tail by Chris Anderson (editor of Wired Magazine and Founder of TED), has been bouncing around bookshelves (and now tablets and reading devices I suspect) for quite some time. In brief, the book is the end result of the author’s search into how the digital economy has changed business forever, and why this is important to entrepreneurs, artists, businesses, and individuals like you and me. Actually, I shouldn’t say “end result”, as he and others continue to debate the impact of The Long Tail on both markets and the world in general.

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The Wolfman

It was a chilly Halloween. So much so that we decided to take our little Giraffe and Tiger to the Faubourg de L’Ile, in Pincourt, Quebec to go trick or treating at an organized 3-5pm event where mall-goers could bring their dressed up kids and do the rounds indoors. Our thought was that maybe, if it rained or snowed, this would be a worthy substitute to the great outdoors and that kids and parents alike could satisfy their sweet tooth.

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We had a great time at The Art of Marketing Conference today here in Montreal at the Palais des Congres. Definitely some real inspiring and enlightening stuff being shared by the likes of Seth Godin, Avinash Kaushik, Max Lenderman and friends.

It’s amazing the things you take for granted before you actually see or meet a person live.

Seth was everything I’d built him up to be and more. It would seem as though he lives and breathes (and has done for quite some time) what he preaches and has quite the storied career that include stints at Yahoo!, the authoring of several books, speaking, inventing and failing.

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

I have been tearing through books lately. A lot of books. In fact, my wife is starting to wonder what exactly keeps me in the can for 10 minutes (ok, sometimes longer) that can be so interesting, ummm, errr..important. Truth be told I’ve never been an in-and-outer, but I digress….

My thought was, because I’m spending all this time reading these books, that I would review them. In no way am I really qualified, but my English teacher in college was my favorite before I decided to drop out. So, maybe I am qualified after all.

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