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	<title>Heelblog &#187; Web site</title>
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	<description>Where Content is King!</description>
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		<title>Building your brand from the Bottom Up</title>
		<link>http://heelatch.com/blog/2009/10/building-your-brand-from-the-bottom-up/</link>
		<comments>http://heelatch.com/blog/2009/10/building-your-brand-from-the-bottom-up/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 02:50:03 +0000</pubDate>
		<dc:creator>Moe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://heelatch.com/blog/?p=117</guid>
		<description><![CDATA[Thus far, Heelatch has worked primarily with small and medium sized businesses and helped them with marketing materials, website design and development, ecommerce and graphic design. A lot of these companies came to us after having spent years toiling with an existing brand (logo and all) and poorly designed and non-user friendly websites. We pride ourselves on being as up front as possible with our potential clients, and most often our first discussions are very sobering in that we are forced to subtly shoot down most (or all) efforts related to their initial web initiatives. Because this technology (or entity?) changes so quickly, you almost have to be working in it every single day to understand, appreciate, and apply best practices when it comes to generating great content, designing, coding, planning, and interacting within the phenomenon known as ''social media''.]]></description>
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		<title>My business doesn&#8217;t need a web site.</title>
		<link>http://heelatch.com/blog/2009/10/my-business-doesnt-need-a-web-site/</link>
		<comments>http://heelatch.com/blog/2009/10/my-business-doesnt-need-a-web-site/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 01:04:07 +0000</pubDate>
		<dc:creator>Moe</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[demographic]]></category>
		<category><![CDATA[Web site]]></category>

		<guid isPermaLink="false">http://heelatch.com/blog/?p=102</guid>
		<description><![CDATA[I here this all the time from people who run their own business. &#8220;I have my clients&#8221;, &#8220;I&#8217;m not looking for any more clients&#8221;, &#8220;I&#8217;m in the phone book&#8221;,  and so on. People still think that having a website is solely for trying to acquire more business or sell stuff. Owning a website should be [...]]]></description>
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